Brian Nosek faced multiple accusations of practicing witchcraft and/or being a magician this morning. He invited keynote attendees to informally participate in a couple of well-known perception studies, including the McGurk Effect (in which we tried to discern the vowel sounds we heard or saw in a five-second video clip). He flashed the following image… Continue reading Library Assessment Conference 2016, Day 2: Is it a frog? A horse? Or both?